So far in our How To Series, we have discussed Starting Your Business, Funding Your Dreams, and Website Design. Now we move on to another very important part of your operations: pricing of your services or product. Pricing is essential in the scheme of your operations. It will be how you keep the lights on, buy new merchandise and set up the every day “upkeep” of your business. This was a very difficult part of the process for me because I just didn’t truly understand how one should price. Over these 3 years, I have come across great resources.