Last month, I created my first free PDF guide, “How To Execute An Idea Like A Boss“. Before then, I had been creating digital products for distribution on ICB Consults platform. The same process of idea-sketch-edit-design-build buzz-release that I previously discussed in, “The Creative Process of Digital Products”, went into the creation of the guide.
Being able to create and share free printables on WordPress is the perfect way to build trust with your audience. You’re giving away something and providing knowledge. Technically, I went backwards so to speak. The only free content that I had was on here and the blog. There were no digital products for people to preview if my quality of work was worth the amount I charged. That wasn’t my approach. I’m more of a “show you that I am an expert with my knowledge” and that would in turn will make the sales for me.