For some odd reason, people think you have to hard sell customers in order to get them to buy into their business. Recently, a friend showed me a new brand she discovered on Instagram. I was immediately turned off. It was endless pitching; it felt like a sell session. I asked my friend how she felt about this. She stated that she noticed the person ALWAYS posted about their brand, and there was no “fluff piece – funny quotes” or something of that nature to separate the things. In addition, she said she felt like it was always about the product, even though, it was a pretty photo.
You don’t want your audience feeling like they don’t matter, regardless, if your a service based business or product based business.