Its almost 2015 holiday season which means several things but one of the biggest is shipping. Handling your shipping needs year round is super important not just holiday season. So many times we don’t put much thought into shipping our clients or customers packages. In addition to the programs that we use to do this. It is important to be informed business owner and select the right choice to ensure your business runs smoothly.
Just the other day, I was chatting with a friend about her business shipping needs and what her currently method was. Maybe 5 minutes into the conversation, I stated that her plan needed to be redesigned to completely. See, most small business owners think a customer’s experience with their store ends after the purchase is made. It doesn’t. It extends way past that, all the way up to them receiving their order in the mail. This can either help you land a repeat customer or lose one.
Understanding shipping for your small business has gotten easier since I started. A plethora of companies such as: FedEx, USPS, and UPS offer flat rate shipping. A couple of years back when I started my business they didn’t. Thank goodness for the advancement of technology. However, when starting out it can still be somewhat difficult grasping exactly what you should using, the cost, and much more.
In all honesty, if a new small business owner says they have a grip on the cost of pricing or how much to charge for shipping they’re lying. I can tell you the truth: over the last four years pricing has been a constant struggle for me. Especially since I run a niche business aside my peers who sell wholesale items or design their own crafts. At this moment, I am having a little bit of clarity. I thought I’d share some thoughts with you about how I price my items, and what works for me. (This will be lengthy). But wait, there’s more!