One of the things that sometimes can slip the future business owners mind is the importance of their domain. It’s not the space they create their product or give a particular services from, but their companies domain name. Your company domain says a lot about your company. Let’s go through a couple important things regarding your domain.
Business is difficult, and legal compliance doesn’t make it any easier. However, contracts are something you have to get use to as a business owner. There are many things that you can walk yourself through, particularly on the compliance side, as there are state agencies that make proactive efforts to help you meet regulatory obligations. However, contracts are an area where you are set out in the woods on your own.
Article after article will tell you that your company has to be everywhere – just so you can reach your “target demographic”. Their idea is that it will benefit you to practically spread yourself thin, hoping you will get a ROI on an investment. What most of these big content based sites fail to realize is it is just you — not a legion of employees and a staff dedicated solely to social media.
Finding your voice in a crowded market can be hard if you try to be everything to everyone on each of the 300+ social media platforms. However as a small business owner, just like you niched down your business, you need to focus on what works for you: this helps your business have a solid voice.