Hobby Lobby, Target, Dollar Tree and even Starbucks have been getting us ready for the holiday season since mid-October. Let’s be completely honest, this isn’t a made-up commercial holiday that snuck up on you. When I had my online boutique in July, I was preparing my business for the holiday season. It’s a billion dollar season, and you deserve to have a couple of slices of the customer and revenue pie.
Right now, you’re probably thinkings its November where did the time go. However, I need you thinking “is my small business ready to undertake the billions of dollars that will be spent this holiday season?” People love to shop and spend money, even it tightens their budgets or puts them over their budget during the Christmas time of year. It’s all about the joy on their loved ones faces when they open their gifts or when you’re at a company holiday party exchanging secret Santa gifts. As a small business owner, who owned an online boutique for several years I know how hectic this time of year can get. Today, I want to go over four areas you should make sure your business updates in for holiday season 2016.
When I mention to people that I am a business consultant and strategist, then tend to tell me the million and one ideas they have. Then say how they are struggling with which one to start because all of them are great and money makers. To be honest, not every business is a money maker especially if you’re only starting it to make quick money. Those tend to be the fastest money drainers because of the amount of time, money, and more that needs to be invested.
Let me first start off by saying this is going to be a lengthy post because I believe that entrepreneurship or launching a small business has been glamorized in recent years. Heck, for all my college years I thought had to live in NYC was like Sex And The City. Carrie and the girls did make you want to move there and just live such as fabulous life. Yes, there are amazing days that are full of greatness, and then there are days you just want to lay in bed and watch Fixer Upper marathon. Hey, girl, I have been keeping it real since the womb, so let’s get started.
Yes, I know we are in September, and I want to discuss how to maximize your yearly marketing budget. The thing is, more and more small business owners are just winging it verse planning. Some people say they over plan and never get stuff done. Honestly, I believe they have added too much to their plate causing the lack of achieving goals. For a business to truly to succeed, they must create budgets, goals, deadlines and more. Personally, I believe a $2,000 marketing budget for the year is a great starting point. It can yield you high ROI if done correctly.
One of the best things about running a business is connecting with other small business owners, influencers, entrepreneurs, and bloggers. Over the last several years, I have met some of the most amazing people because I took a leap to launch my business. The last two years, of running my online boutique I was able to collaborate with photographers, graphic designers, studio owners and even bloggers. We were both able to leverage our friendship into a great business coloration with each other. Today, I want to share some simple ways on how to collaborate with other small business owners.
The saying goes that ideas are a dime a dozen, what truly matters is the execution of those said ideas. However, I beg to differ with that notion for the fact I met people constantly who are struggling to determine what type of business they want to launch. They know for fact they want to run to launch their own company and change the climate of the small business industry. Personally, I can sit down with someone and listen to them talk non stop and formulate a list of business ideas and action steps. So, if you’re looking for a side hustle or an actual business concept today’s post is dedicate to you.
As of today, we are under the 200 day count down for Christmas 2016. I truly want you as business owners to succeed. That means establishing a plan now verses later. Which a plethora of small business owners do. They wait until November 1st to think about holiday season. You need to be creating plans now, getting imagery ready and more. Let me break it down for you.
One of greatest way to grow your small business is through cross promotions. At times, the business lifestyle is very lonely and tough to handle. However, partnering with other small business owners is a great way to reach a new audience outside of the current demographic that knows you. Strategic partnerships through collaboration is also a great way to connect with other small business owners, as well as, to establish a community.
In part three of this series, we are discussing the aspects of starting your own business as a mom. Make sure to read Becoming A Mompreneur and Mompreneur Dream Business ideas so you can be well-informed.
How to sell your product can be extremely confusing. When I first launched my online resale boutique there was not one book that could help me. Since then, I’ve created Kick start Your e-commerce Shop, an e-book, to help women launch their online businesses.
Some time ago in December, I shared a brief overview on Instagram, on my creative process of establishing digital products for ICB Consults. To my surprise, more people wanted to know my exact process to creating, designing, and launching products. My creative process is based on a routine believe it or not.