I’ve noticed how many business owners and entrepreneurs are confused about social media marketing. It’s an important tool to your business success and it is vital to understand it completely — as it has the power to influence what others think about you. In this article, I want to help you by defining social media and giving you examples of common mistakes that occur daily.
Article after article will tell you that your company has to be everywhere – just so you can reach your “target demographic”. Their idea is that it will benefit you to practically spread yourself thin, hoping you will get a ROI on an investment. What most of these big content based sites fail to realize is it is just you — not a legion of employees and a staff dedicated solely to social media.
Finding your voice in a crowded market can be hard if you try to be everything to everyone on each of the 300+ social media platforms. However as a small business owner, just like you niched down your business, you need to focus on what works for you: this helps your business have a solid voice.
Every publication and site list mounds of people to follow on social media daily. Every time, I am very intrigued to who sees who makes the cut of the who to follow. 9 times out of 10, I am highly disappointed. Hey June Ambrose, I love you in all, but it’s a given to follow you if you wanted to peek into the life of a fashion stylist. Oh yeah, Warren Buffett is my best friend in my head, however he doesn’t tweet enough to be on the top of the list of people to follow on social media.
Hey all! I had the most amazing experience the other week. I got to meet a really amazing poet and writer from Austin, Texas. Her name is Karyna Mcglynn and you can find her at her website KarynaMcglynn.com. She is the author of a chapbook Scorpionica and a full-length collection, I Have to Go Back to 1994 and Kill a Girl,which won the Kathryn A. Morton poetry prize. She taught a class at my university and did a reading, and she is so awesome! In her class, she shared some valuable insight that I thought would help writers and business people alike: how to write an author bio.