You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.
The other day, while talking to a former client D’Cher of Shop Love Peridot, we were discussing a website and other things. I had mentioned on twitter I was looking for a particular style necklace and she sent me a couple companies to check out. During the browsing of their websites, I had a complete aha moment. I know several successful companies that most of my followers do not know of because they are Texas based. The owners are billionaires, millionaires and high earning six figure companies. They have four key elements that make their company successful.
In all honesty, running a business is extremely hard on its own. This is why I am focused on maintaining the clients I have and hosting workshops. I don’t want to add more work to my plate than needs be. However, there was a time when I believed that for a small business to be successful, the owner must blog, social media and email marketing. Since then, my mainframe has completely changed. It was not because of the burnout that happened when trying to do all those things in more. I actually became really smart about my business and other people’s business. Today, I want to breakdown what your business needs to do when it comes to blogging, social media and email marketing.
Instagram is one the fastest growing platforms for small business owners. We all know the importance of being seen on a platform by our target audience. A very long time ago, I was not for million spammy like hashtags. However, I am all here for utilizing the right hashtags that can maximize your companies exposure. This is one four other things I have done to grow my small business Instagram profile. First, I tried doing loop giveaway, creating a visual timeline and finally making my company bio more appealing.
Girllllll, I want you to win especially in the social media space. There are a plethora of small businesses doing social media wrong. Let’s break down how you can make your business Instagram account more appealing. A visually appealing timeline is not only inviting but makes your customers engage and want to support your small business.
We live in a world where at any given moment you can open a social media app and bring negativity into your life. In recent months, I have been moving away from social media noise and the talk of competition, and focusing solely on growing my business. Here’s how you can cancel out the noise of social media and stop focusing on your competitors.
Let me completely honest, for over a year or so I have been wanting to automate my Instagram account. Heck, I wanted to automate all my social media so I could free up some time. A while ago, I shared with my clients a list of platforms they could use for this. Honestly, I was not a fan of several of the platforms. Then Planoly* came to my attention again. Planoly happens to be something I am madly in love with for my businesses. Seriously, I am constantly on there and I am about to give you a complete breakdown on automation your Instagram account utilizing their platform.
My clients think I am the Jill of all Trades and I am always on it. In actuality, I am just really a planner and studier. I dig deeper into whatever I am trying to do to find the simplicity for it to work for me. That’s the thing we see what the masses are doing and think we can do it too. Everyone talks about how easy it is to curate content for social media, but never really explains it. Today, I am providing five tips on content curation for social media channels.
After overwhelming feedback from Five Secrets Instagram Influencers Are Not Sharing post that carried over to a discussion on Twitter. I knew I needed to create a post on how I utilize automation for the three platforms I love using. Today, we are going to talk about how I automate my Instagram, Facebook and Twitter.
Instagram is no longer the new kid on the block that people are weary regarding joining for their business. Its one of the number one questions I receive “how to utilize Instagram to grow my business” and all the other questions that will flow from that one singular question. A couple years back, I was weary of the platform but I should’ve jumped in maybe I would be ahead who knows. Today, I actually want to talk to you about the good, bad and ugly of growing your business on Instagram.
If you’re planning on launching a business this year or you currently are, I know all the online experts are telling you to join every social media platform. Listen, girl let me share a little secret that no one is truly sharing because its not beautiful. The more social media channels you are the more you will run yourself raggedy. You can grow your business without utilizing a billion social media channels at once.