Want to know a little secret? I have met some of my closest friends on social media. Katrice, Kristen, Tiffany, Jessica, Erica, Brandi, & Amy have all been met through social media or blogging. I trust all of these women with my business and personal life. Social media is one of the best free tools in the world, yet most people use it incorrectly on a daily basis. If you’re an introvert and have a tough time networking in reality, it’s time to maximize social media to grow your network.
In June, Imperfect Concepts’ Facebook fan page’s reach grew by 1028% in 30 days. I have been debating since January about deleting our Facebook fan page and Google + page; they weren’t giving a return on investment. I decided to make some changes to my company as a whole, to see if I could grow my business more before ditching these pages.
Late month, I had a couple of in-town consults with newbie business owners. One of the things I noticed was the lack of a Pinterest strategy they had for their business. Truthfully, there was no Pinterest strategy, it was an after thought to say the least. As new business owners, I understand there is so much already on your plate from launching, shipping, product launch, customer acquisition, blogging, and more to deal with.
On Wednesday, we discussed “How To Streamline Product Launches“, and the first point talked about was brand awareness. When your audience lands on your social media page be it Twitter, Facebook, Snapchat, or Instagram what do they see? Are you building brand awareness on your social media channels or are you just posting for the sake of posting. Let’s make some business adjustments.
Everyone has a favorite social media platform to use for whether for personal or business use. When Instagram first launched, I really didn’t get the platform or how a couple of years later it would be a key element to my businesses success. It has become my go to platform to connect with my audience, to release products, and just showcase a part of my life.
Do you feel like your social media presence is stagnant or that you’re lacking growth with your numbers and audience engagement? This might be something that has come across your mind once or twice in the last couple of months. There is a quick fix to those problems that won’t cost you more than $20 if you choose invest money into it.
In our social media series thus far we have discussed determining which social media platform is best for your small business, how to create and design a Facebook fan page, and today we are discussing the wonderful world of Pinterest. I remember getting the invitation to beta test Pinterest a couple of years ago and I immediately fell in love with the platform. At the time a plethora of people and some still are very much in love with Tumblr. Tumblr lacked in several areas, primarily, giving people credit for the image. Pinterest virtually solved this problem, even though, there are still dead-end pins sometimes.
As of the third quarter of 2014, Facebook averages 1.35 billion monthly active users. That is a ginormous amount of people in your arms reach, if you have a Facebook fan page. Chances are you thought no I don’t need one. Twitter and Instagram work better for my small business. However, if you decide to create or design a Facebook fan page here is your go to guide on how.
Every friend, family member and expert that has come on The Today Show has mentioned how you need to be on social media to grow your business. You have jumped on Twitter, Facebook, YouTube, MySpace, Snapchat, Pinterest, Tumblr, Instagram, Google +, Ello, and several others. The only problem is you’re not standing out in the market. That can be frustrating.
When you launch your small business, one of the first tips people share after you acquire your domain, hosting, and legal entity, is to secure your social media names through sites such as nameck.com or checkusernames.com. Time and time again, I have seen consulting clients wait until the very last moment to get their social media names only to find out they can’t. It can throw a monkey wrench into your plans. You will have to add shop, an underscore, or something of that nature.
What’s worse is when your company jumps on a million platforms and then abandons them. Leaving your target audience guessing what is going on. This is something we did when we jumped onto YouTube then abandoned it weeks later. However, the tips below are tips we are using to help get us back on the platform and you can use them too.
Recent studies show the average adults’ attention span is 8 seconds. In the world we’re in, your small business is trying to keep their attention & make them loyal followers of your brand! To say I get a plethora of questions regarding Instagram is an understatement to say the least. Constant emails, tweets, and more on that subject alone. Note, this isn’t about amassing millions of followers article. You should appreciate having 1000 loyal customers who constantly support you verse one million and they never shop.