Browsing Tag

social media

4 In Marketing/ Networking

Grow Your Network By Using Social Media

Learn how you can grow your network of friends and supporters by using social media. | Imperfect Concepts #SocialMedia #SmallBusiness #Networking

Want to know a little secret? I have met some of my closest friends on social media. Katrice, Kristen, Tiffany, Jessica, Erica, Brandi, & Amy have all been met through social media or blogging. I trust all of these women with my business and personal life. Social media is one of the best free tools in the world, yet most people use it incorrectly on a daily basis. If you’re an introvert and have a tough time networking in reality, it’s time to maximize social media to grow your network.

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2 In Marketing/ Social Media

Establishing A Winning Pinterest Strategy For Small Business

Learn how to create a pinterest strategy that will help your small business win.

Late month, I had a couple of in-town consults with newbie business owners. One of the things I noticed was the lack of a Pinterest strategy they had for their business. Truthfully, there was no Pinterest strategy, it was an after thought to say the least. As new business owners, I understand there is so much already on your plate from launching, shipping, product launch, customer acquisition, blogging, and more to deal with.  Continue Reading →

5 In Marketing/ Social Media

Leveraging Your Social Media To Increase Brand Awareness

On Wednesday, we discussed “How To Streamline Product Launches“, and the first point talked about was brand awareness. When your audience lands on your social media page be it Twitter, Facebook, Snapchat, or Instagram what do they see? Are you building brand awareness on your social media channels or are you just posting for the sake of posting. Let’s make some business adjustments. Continue Reading →

4 In Marketing/ Social Media

Beginners Guide To Instagram

Beginners Guide To Instagram

Everyone has a favorite social media platform to use for whether for personal or business use. When Instagram first launched, I really didn’t get the platform or how a couple of years later it would be a key element to my businesses success. It has become my go to platform to connect with my audience, to release products, and just showcase a part of my life.  Continue Reading →

5 In Marketing/ Social Media

Guide on How To Use Pinterest

Guide On How To Use Pinterest

In our social media series thus far we have discussed determining which social media platform is best for your small business, how to create and design a Facebook fan page, and today we are discussing the wonderful world of Pinterest. I remember getting the invitation to beta test Pinterest a couple of years ago and I immediately fell in love with the platform. At the time a plethora of people and some still are very much in love with Tumblr. Tumblr lacked in several areas, primarily, giving people credit for the image. Pinterest virtually solved this problem, even though, there are still dead-end pins sometimes.  Continue Reading →

14 In Marketing/ Social Media

How To Create & Design A Facebook Fan Page

How To Create & Design A Facebook Page #imperfectconcepts

As of the third quarter of 2014, Facebook averages 1.35 billion monthly active users. That is a ginormous amount of people in your arms reach, if you have a Facebook fan page. Chances are you thought no I don’t need one. Twitter and Instagram work better for my small business. However, if you decide to create or design a Facebook fan page here is your go to guide on how.

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0 In Marketing/ Social Media

Avoiding Social Media Abandonment

Avoiding Social Media Abandonment #imperfectconcepts

When you launch your small business, one of the first tips people share after you acquire your domain, hosting, and legal entity, is to secure your social media names through sites such as nameck.com or checkusernames.com. Time and time again, I have seen consulting clients wait until the very last moment to get their social media names only to find out they can’t. It can throw a monkey wrench into your plans. You will have to add shop, an underscore, or something of that nature.

What’s worse is when your company jumps on a million platforms and then abandons them. Leaving your target audience guessing what is going on. This is something we did when we jumped onto YouTube then abandoned it weeks later. However, the tips below are tips we are using to help get us back on the platform and you can use them too. Continue Reading →

5 In Marketing/ Social Media

How To Create A Successful Instagram For Small Business

How To Create A Successful Instagram

Recent studies show the average adults’ attention span is 8 seconds. In the world we’re in, your small business is trying to keep their attention & make them loyal followers of your brand! To say I get a plethora of questions regarding Instagram is an understatement to say the least. Constant emails, tweets, and more on that subject alone. Note, this isn’t about amassing millions of followers article. You should appreciate having 1000 loyal customers who constantly support you verse one million and they never shop. Continue Reading →

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