Browsing Tag

successful business practices

16 In Design/ Web Design

6 Things You Might’ve Missed on Your Site

6 Things You Might've Missed On Your Site

When you made the leap into the business world you knew you needed a website to grow your company. In order to achieve global domination, building your dream website is a must in your steps to success. Now that you have some skin in the game, you might feel some type of way about the return in the investment you are receiving.

As business owners, we write the plan out over and over, thinking we’ve covered every aspect. All the while, we may miss small details along the way. All the details are in the universe and you have to pay attention to all aspects of your business and site.

Here are some key questions to ask yourself about your site: important things we tend to skip over.

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0 In Apps/ Technology

Texting Etiquette

Text Etiquette

I recently had an experience with one of our clients where I was walking very quickly through downtown Pittsburgh and I all of the sudden asked her, “So what’s your schedule again!” Instead of, “So what’s your schedule again?” I thought that the explanation point would make her super offended because, let’s face it, that’s not appropriate and sounds demanding. I then got to thinking, what ARE the appropriate rules for texting in business? After some research, here’s what I’ve come up with.

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4 In Advice/ People

One Year Later

One Year Later

I launched Blog ICB to have a voice, but it has turned into something I never expected–something WAY BIGGER!! Earlier this month, a reader named Stephanie emailed me to let me know how much the blog inspires and uplifts her. I was beaming like a proud parent! What made it even cooler is that she lives in London. MAH-JA-OR *Rachel Zoe Voice*

I honestly want Blog ICB to be a source for women entrepreneurs. Not to say there are not sources available, but I just personally believe a plethora of those other sources are sugar-coated, and don’t give you the whole picture of business. I know I’m not actually opening my books to the public, but I am opening up certain aspects of business most people don’t show.  Continue Reading →

3 In Advice/ People

Consistency Kills Mediocrity

Tasha in Target blazer, Cato's necklace

I hear it all the time. People want to be the next Oprah, Steve Jobs, Bills Gates or Diddy, but what separates them is consistency. Consistency kills mediocrity. It separates the have’s from the have not’s simply because you have to have the drive, passion, ambition needed to get to the next level. Many people don’t have these qualities. These people are not willing to go the extra mile and push harder when it hurts.

By my terms, I am successful. I have gone four and a half years doing what I love, even when the odds were stacked against me. I keep pushing, and this is why I am where I am. They used to say most people did not make it past the five-year mark in business. Now most people don’t make it past the execution of the actual idea. Continue Reading →

0 In Apps/ Technology

Business Books on Goodreads

Business Books On Goodreads

Here at IC, we’re obsessed with books! We feel that instead of “stopping” the learning after college, you should constantly be updating and researching business. It’s not easy to make time to read, but it could be the most important and influential move for your business. So, we are going to introduce a website that could help you, and it’s called Goodreads. We hope you love it too.
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2 In Book Reviews/ People

New Reading Material

New reading material for small business owners

If you know me, you know I love a good book. I am a library card-carrying girl. As of lately, I have been on the hunt for some good reads, but I am very picky about the books I select. I know the feeling of those really good books you get sucked into, and sometimes, I can finish them in a day if I’m not careful. Then there are other books that take me forever to finish. I have to be very careful when devoting my time to a book. Continue Reading →

11 In Interviews/ People

What’s In Your Bag: Myleik

What's In Your Bag Myleik of curlBOX
1. Cash 2. Mac Blot Powder 3. Alka Seltzer 4. Sunglasses 5. Car keys 6. iphone headphones 7. curlBOX business cards 8. assortment of lipsticks/glosses 9. Creme Of Nature Argan Oil 10. mycharger
What’s your biggest accomplishment? 
My biggest accomplishment is one that deals with my personal development.  I used be addicted to making sure that every person that “wronged” me was aware of the fact that I KNEW what they were doing.  I didn’t realize how much TIME that was taking up and how much unnecessary energy I was expending on such things.  I have learned to let many things GO.  I don’t feel like anyone is “getting over on me” because I don’t address every single issue.  Everything is not such a big deal.  That’s my biggest accomplishment to date.

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6 In How To/ SEO/ Startup Life/ Technology

Where to Find Copywriters

Where to find a copywriter for your small business.

In my last post, Creatives, Get to Work, I talked about the need for creative writers in business. I explained how the writers should find jobs, but now I’m going to explain how the job finds the writers. The way that Tasha found me was through Internships.com, but (I think she would agree) it was kind of just luck that things worked out as well as they did. To give you a funny anecdote, we had our first interview as I was driving to the airport–running late of course–and I could barely hear her in the bad cell reception. I didn’t think I would get the job AT ALL! I truly believe that Tasha is right, finding a copywriter is a lot of trial and error. Not everyone will work well together, understand your writing/business style, and fit into your vision. There are some ways to search and interview candidates in order to find the creative copywriter for you. But wait, there’s more!

6 In Advice/ People

Pushing Past Limits

Pushing Past Limits TashaICB1

This month has been one for the record books, if I do say so myself. I pushed past personal limits I never knew existed. It started off with me speaking at Texas Style Council in Austin, Texas. It was a wonderful experience. I learned a plethora of new knowledge, connected with amazing friends and blossomed a partnership for my business. Almost finished with third quarter once September starts, I am extremely proud of myself. I am more proud than when I launched Shop ICB or graduated from college. Continue Reading →

4 In SEO/ Technology

Say No to Stuffing!

How not to stuff your site, social media and blog with keywords for SEO

I hope all of you enjoyed my post, SEO 101 where I talked about the commonly under-defined key terms of search engine optimization. A lot of business owners are newbies when it comes to SEO, so they feel embarrassed about asking what a robots.txt file is or even what a permalink is for. One way a small business owner can accommodate for their lack of SEO experience is to hire an SEO specialist. However, most people who claim to be “SEO specialists” have to constantly stay updated about the changing world of SEO. SEO is constantly reinventing itself, and it is easy to get left behind. Because of this, make sure you check a SEO specialist’s credentials before you trust them with your business. You should double check the history of specialists that can “guarantee” increased traffic on your site. The SEO specialists you need to be weary of are the ones who use an archaic strategy called “stuffing” that can potentially get you banned from Goggle. This article is all about saying no to stuffing.

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0 In Interviews/ People

What’s In Your Bag: Sherane’s Closet

Whats In Your Bag Sherane of Sherane Vintage Closet

1. Maximize The Moment 2. Business Cards 3. Deodorant 4. iphone case 5. wallet 6. contacts 7. hand sanitizer 8. car charger 9. headphones 10. keys

What’s your biggest accomplishment?

Enduring this entrepreneurship journey for over 10 years without throwing in the towel! I’ve experienced so many ups and downs. But, I always remember that I have the opportunity to produce content for major networks such as MTV, BET, TV One, WB, and for media moguls such as Sean “Diddy” Combs. I also have the ability to provide vintage costuming for many artists/celebrities including R & B superstar, Miguel. That makes it all worth it! Still, I would have to say my biggest accomplishment would be having the faith to use my gifts in multi-media and fashion to teach the gospel of Jesus Christ. I was very apprehensive when I decided to use this platform. There wasn’t a blueprint for me to follow, but I decided to go with my heart. By doing this, so many doors have opened.

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