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target market

4 In Advertising/ Marketing/ Startup Basics

Guidelines to Subscription Email Marketing

Guidelines To Subscription Email Marketing

Are you surprised at the number of subscription email marketing newsletters in your inbox? You’re probably not  because as we discussed last month, email marketing is a really great tool for your small business. I advise you to start doing this to grow your business. However, we will discuss the wrong ways to grow your business that could make future customers or clients upset.  Continue Reading →

10 In Marketing/ Online Tools/ Startup Basics

Email Marketing For Your Small Business

Email Marketing For Your Small Busines

As a business owner you’ve probably heard that you’ll need to email customers opt-in newsletters, or that email marketing is the new wave and you need to get on it. Several big brands even have commercials stating why you need this for your business.

I will be completely honest, I am not the biggest pusher of newsletters or email marketing. If you read the site, you know I am big fan of growing your company local and word of mouth. However, when newsletters are done right, your company will get a nice return on the investment.  Continue Reading →

6 In Design/ Guidebook

Pinterest Cover Work

So recently our Pinterest got a little makeover…ok, so a major makeover. Our Pinterest Pinboard cover got a bright new makeover, and I’ll be sharing that with you today because several of our followers were commenting on our page and photos asking how we did it.  First, I want to point out that the inspiration came from Bauble Bar’s Pinterest board. One of our fellow Pinners shared Stripes & Sequins link with notes on how to do revamp. Grace is the social media manager for Bauble Bar, and our graphic designer Mary followed Grace’s footsteps to create the final product.

Continue Reading →

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