It never hurts to avoid some of the trials and tribulations of owning a small business, now it’s even easier with online tools and resources. TV Shows and movies really make you believe that being a small business or entrepreneur is easy and that customers will just coming running to you. However in real life, it is nothing like that and you are always learning.
Summer school for small business is now in session!
As entrepreneurs or a small business, you are constantly learning things regarding your day to day business activities. Things like – shipping, invoices or social media all on through how to scale your company website back end design. One thing I am adamant about is learning and education. Continue Reading →
We are all about women empowerment at our office. Who else is going to be our biggest cheerleaders when it comes to taking over new and old industries? It is important to be a part of a community and have connections with others. When I first started in business, I knew of five sources for business: SBA, Inc, Entrepreneur, Public Library and Forbes. That is about it. Those are the things I relied on to help form and shape my business. I wanted to give you several cool online resources for women business owners to help empower you on your journey. Continue Reading →
It seems the discussion of software programs and cool apps got the conversation started. I am all about technology helping my business run smoother and I know you are too. Today, I wanted to dig deeper into programs I use on a daily basis to make life easier. Continue Reading →
Last Friday was the first day working with Britt our ICB brand photographer. We did a product shoot and then we basically ran my errands for the day. Many individuals have said they want more of my life on the blog or just more of the life of my business. However, none of my days are alike, and it’s not so glamorous where I deem it blog worthy.
Brittanie and I are going to try our hardest to integrate more of my business life into the blog. We will also be launching a new series that I am really excited about, so stay tuned. You can check out this behind the scene peek:
SEO is constantly changing, and many of the tools used for SEO are revolving. See my article about Google’s Keyword Planner.If you find yourself sinking in a mess of SEO gadgets, go by this motto: Simplify, Simplify, Simplify. You don’t need a million tools to bring your site to the top, you need the right tools. However, it’s hard to figure out what the right tools are, so let’s catch up. It’s been a while since I talked SEO tools with you. Here is a list of 10 new SEO tools for Fall. What do you think? Have you tried any of these for your business? We would love to know! Continue Reading →
As a follow up to my stuffing article, I thought I would also include the proper way to write hashtags. With Facebook’s new “public conversations initiative,” hashtags have migrated to Facebook’s domain in order to help build group conversations. This is a great move for businesses because it takes something people are already using, and transfers it to Facebook’s ginormous user base. There are many ways that hashtags help build conversations about business, and tracking or learning from those conversations is very informative and a great business practice, however, what happens when it’s time for you to make up your own hashtags? Here are some helpful tips: But wait, there’s more!
As a small business owner, there are several items I need to run my business besides my Macbook and iPhone. (Technically, my business could run off of my iPhone alone. Technology is love.) I recently had a “wake up call conversation” on Instagram, and several members of my IG family pointed out they did not have knowledge of certain equipment needed to run a business. So, I want to share with my blog family what those are as well. Here are some of the tools of the trade that I need to run Imperfect Concepts, Blog ICB and ICB Consults:
People always ask me how I multitask, being that I run Imperfect Concepts and ICB Consults. Honestly, I organize my life using my iPhone. Everything I need is in that powerful little thing. Who would’ve thought that something so small could run a huge small business?
Etsy search ads simply don’t work. There is no need to sugar coat it, or say something nice about how Etsy “can bring you more customers or views with their ads” (or so they lead you to believe).
A while back, I mentioned how I took the leap into the Etsy world. Completely paralyzed by fear, it took forever to do. I saw traction on my store page, received sales, received “likes,” and people were “favoriting” items. Hey, I was on the road to etsy success, or so I thought. But wait, there’s more!
We have all heard the advice about Search Engine Optimization. You might have also read my article about Danny Dover’s book SEO Secrets. However, I realized that our blog hasn’t outlined the basic SEO concepts that are important to small businesses, interns, online retailers, etsy merchants, and entrepreneurs. But wait, there’s more!
I recently read Danny Dover’s book,SEO Secrets, and it helped me tremendously! I always thought that the SEO world was changing at such a rapid rate, and that nobody really knew “exactly” the science behind SEO ranking. However, since reading this book, I have realized that there is a formula, and a step by step process to making your business’ website better, more popular and more relevant online. Plus, Danny Dover gives links, lists, and insider tips in little side notes all throughout the book, and I love the organized, easy-to-read layout. As an added plus, this book will look great on your bookshelf or coffee table because of it’s blue smoky and industrial graphic design (which I learned later is one of the ways he markets–visual appeal). Here are some things that I thought I would share from this book, that helped me tremendously, and hopefully will help you too! But wait, there’s more!
What do I provide the designer when the project starts? It depends on the project. I personally send a checklist or a design brief requesting what I need from my client prior to the project start. A good designer will prepare you for what you’ll need to get started on the design. You at least need to have a vision or an idea of what you want. It makes the design process go a lot smoother if you can communicate to your designer the look and feel you are going for.
What is the best way to communicate with my designer? The best way is email. I know some people like to discuss things on the phone but you want a written account of all correspondence between you and the designer. Should issues arise, you have a paper trail of everything. Phone calls are secondary in the event email communication just doesn’t suffice. The other reason why phone calls are secondary is the designer needs as much time as possible to focus on the design at hand, so it can be difficult if the phone is ringing off the hook. I personally take scheduled phone calls from my clients only for an initial consultation or to resolve any issues that need additional clarity. Continue Reading →