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Browsing Tag

website

0 In Marketing/ Social Media

Are You Ghosting Your Audience Without Realizing It

Abandoning your customer base is hurting your companies growth and revenue stream. Learn the solution to your problems. | Imperfect Concepts

You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.

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0 In How To/ Startup Life

Four Resources To Help You Build Your Startup Without Breaking The Bank

Learn how to work with consultants, build website, collaborate and more without breaking the bank for your small business. | Imperfect Concepts

Last month, I shared six creative ways to save to fund your small business. Today, I want to focus on low-cost tools and resources to help you build your business and not break your bank account at the same time. These are just not resources for those launching a business; they are great tools and resources for those who are wanting to scale their business. My first company was started with $400 from my savings account, and by year five I was making $10,000 a month in digital sales and making six figures income level. Trust me, when I say these are the same resources I use on a daily for my business.  Continue Reading →

0 In Advice/ People

Four Keys To Building A Successful Brand Over Time

Learn why these four keys are important to building a successful company that will potentially have long term growth. | Imperfect Concepts

The other day, while talking to a former client D’Cher of Shop Love Peridot, we were discussing a website and other things. I had mentioned on twitter I was looking for a particular style necklace and she sent me a couple companies to check out. During the browsing of their websites, I had a complete aha moment. I know several successful companies that most of my followers do not know of because they are Texas based. The owners are billionaires, millionaires and high earning six figure companies. They have four key elements that make their company successful.  Continue Reading →

0 In Design/ Web Design

Five Elements That Might Be Missing From Your Website

Launching a business can be incredibly tedious, and you’re nervous about missing an element of your website. Trust me; I have been there, and that’s why it’s important to do a website audit every 90-days. Time and time again, I have seen new business owners glance over these little things, but in customers eyes they build trust. Remember, customers buy from people they trust and want to support.  Continue Reading →

0 In Online Tools/ Technology

The Perks Of Utilizing Two Platforms To Connect With Your Customers

Using two different website platforms will help you bring in new customers. | Imperfect Concepts #blogging #smallbusiness #advice

The other day I was talking to a friend who is about to launch her lifestyle accessories company, Love Peridot. We were chatting about just doing what you love in business and respecting your customers. You don’t have to do gimmicks and all this other stuff. You just need to do you and run your own races. As we were chatting an order from Etsy popped up on my phone. See, as a creative entrepreneur who fuels her income off of consulting, workshops, and digital products there are perks of utilizing two platforms to connect with customers on such as a main site and Etsy. Continue Reading →

3 In Design/ Web Design

How To Optimize Your Website For The Holiday Season

Easy ways for you to optimize your website for the upcoming holiday season. | Imperfect Concepts #SEO #Holiday #SmallBusiness #Optimize

It’s that time of year where everyone is excited to shop, eat, travel, and experience life. As a business owner, this is one of the busiest seasons of the year for you. Last year, my digital products from ICB Consults brought in thousands of dollars between November and December. I’m getting my business ready to triple sales numbers from last year. That means optimizing my website for the holiday season.  Continue Reading →

4 In Design/ Web Design

Elements of A Stellar About Page

Outlining the key elements every small business owner needs on their website about page. | Imperfect Concepts #smallbusiness #businessadvice #aboutpage #website

Last month I wrote about, establishing a better contact form and it was received very well. Honestly, I think those little details regarding about pages and contact forms matter. My about page is always in the top ten views on my analytical for the website. People want to know about who they are supporting, sites they are reading and more. Personally, I feel uneasy when I go to website and they are missing an about page. Scam, fraud and more start flashing in my mind. I know that seems like a lot for a missing about page but I think why do they not have one. What are they trying to hide from me as a consumer.  Continue Reading →

2 In Design/ Web Design

3 Ways To Improve Your Website

Simple three steps on how you can improve your business website today

As small business owners we get caught up in so many elements of running our business, that we tend to forget to fine tune our websites after they have been launched. This is a common mistake that millions of people make. They launch and obliviously neglect regularly updating their website. We aren’t talking about re-branding but simply improving the conversion rate and search engine optimization. Continue Reading →

4 In SEO/ Technology

Creating SEO Friendly Photos For Your Website

Creating SEO Friendly Photography For Your Website #imperfectconcepts

Have you ever wondered, how images appeared in search engines? For the longest time I never paid attention to it nor knew how until launching a business. The answer to how is people took the time to make sure that the images they uploaded to their websites are SEO rich in keywords. Making sure you create SEO friendly photos for your website is a great way for future customers or clients to discover you.

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0 In Design/ Web Design

How To Transition From Etsy To Your Own Website

How to transition from Etsy to your own website #imperfectconcepts

Etsy has become the eBay for the handicraft and creative small business owner community. When it launched almost five years ago it was a small world and it was easy to shine on the platform. Etsy has changed its stance on the small business owner, now letting more and more wholesale companies use their platforms to sell cheaply made pieces.

They have done great things introducing their wholesale practice so you can become a vendor in big stores, but that has its downside too.

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