We are less than 60 days away from this upcoming holiday season in being in full swing. Heck, Hobby Lobby had Christmas decor out in July. So, what does this actually mean for your small business with a drastically smaller marketing budget, website, and team? One of the best investments you can make is optimizing your website for holiday season 2017 now versus two days before Black Friday. Waiting until the last minute will not yield you the results you want for your pageviews, sales, and customer acquisition plans.
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No matter, if you’re a product or service based business driving traffic to your website is important. I know you prefer creating, designing, purchasing the products, and all the other aspects of business and selling feel icky to you, but it doesn’t have to be. Over the last eight years of business, I have used several ways to drive traffic to my website for new products, service launches and much more.
You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.
Last month, I shared six creative ways to save to fund your small business. Today, I want to focus on low-cost tools and resources to help you build your business and not break your bank account at the same time. These are just not resources for those launching a business; they are great tools and resources for those who are wanting to scale their business. My first company was started with $400 from my savings account, and by year five I was making $10,000 a month in digital sales and making six figures income level. Trust me, when I say these are the same resources I use on a daily for my business.
The other day, while talking to a former client D’Cher of Shop Love Peridot, we were discussing a website and other things. I had mentioned on twitter I was looking for a particular style necklace and she sent me a couple companies to check out. During the browsing of their websites, I had a complete aha moment. I know several successful companies that most of my followers do not know of because they are Texas based. The owners are billionaires, millionaires and high earning six figure companies. They have four key elements that make their company successful.
Launching a business can be incredibly tedious, and you’re nervous about missing an element of your website. Trust me; I have been there, and that’s why it’s important to do a website audit every 90-days. Time and time again, I have seen new business owners glance over these little things, but in customers eyes they build trust. Remember, customers buy from people they trust and want to support.
The other day I was talking to a friend who is about to launch her lifestyle accessories company, Love Peridot. We were chatting about just doing what you love in business and respecting your customers. You don’t have to do gimmicks and all this other stuff. You just need to do you and run your own races. As we were chatting an order from Etsy popped up on my phone. See, as a creative entrepreneur who fuels her income off of consulting, workshops, and digital products there are perks of utilizing two platforms to connect with customers on such as a main site and Etsy.
It’s that time of year where everyone is excited to shop, eat, travel, and experience life. As a business owner, this is one of the busiest seasons of the year for you. Last year, my digital products from ICB Consults brought in thousands of dollars between November and December. I’m getting my business ready to triple sales numbers from last year. That means optimizing my website for the holiday season.
Last month I wrote about, establishing a better contact form and it was received very well. Honestly, I think those little details regarding about pages and contact forms matter. My about page is always in the top ten views on my analytical for the website. People want to know about who they are supporting, sites they are reading and more. Personally, I feel uneasy when I go to website and they are missing an about page. Scam, fraud and more start flashing in my mind. I know that seems like a lot for a missing about page but I think why do they not have one. What are they trying to hide from me as a consumer.
As small business owners we get caught up in so many elements of running our business, that we tend to forget to fine tune our websites after they have been launched. This is a common mistake that millions of people make. They launch and obliviously neglect regularly updating their website. We aren’t talking about re-branding but simply improving the conversion rate and search engine optimization.
You’ve launched, so now what? Are you waiting for customers to flock to your site in droves? Guess what? It doesn’t really happen like that. In addition, there is a huge chance that you’re probably missing several key elements to your website. Always remember that your company’s website is how you communicate and build trust with your customers.
Everyone wants a beautiful website to compliment their amazing business that they are currently running or planning on launching. Most people are not going to spend the hours that it takes to build a site on WordPress by themselves. They are going to hire an expert to help them on this entrepreneurial journey.