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Are You Ghosting Your Audience Without Realizing It

Abandoning your customer base is hurting your companies growth and revenue stream. Learn the solution to your problems. | Imperfect Concepts

You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.

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June 5, 2017 By
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4 In Marketing/ Social Media

Is Blogging, Social Media, & Email Marketing Running You Raggedy

Breaking down the pro's and con's of blogging, social media and email marketing for small business owners. | Imperfect Concepts

In all honesty, running a business is extremely hard on its own. This is why I am focused on maintaining the clients I have and hosting workshops. I don’t want to add more work to my plate than needs be. However, there was a time when I believed that for a small business to be successful, the owner must blog, social media and email marketing. Since then, my mainframe has completely changed. It was not because of the burnout that happened when trying to do all those things in more. I actually became really smart about my business and other people’s business. Today, I want to breakdown what your business needs to do when it comes to blogging, social media and email marketing.

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February 6, 2017 By
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6 In Marketing/ Social Media

Five Of The Most Popular Ways To Grow Your Instagram Following

Outlining five of the best ways to grow your instagram followers. No credit card needed. | Imperfect Concepts

Some “expert or guru” will say that if you’re looking to grow a large following on Instagram, that boat has sailed. To be honest, I believe you can do anything you put your mind to especially when it comes to growing your small business social media presence. It’s all about finding the right methods for your small business. Personally, I have seen people take an account to zero to 10,000 in six months in 2016. So, know that you can still grow your Instagram following long as you’re willing to work hard for it.  Today, I am giving you a breakdown of the five most popular ways to grow your Instagram following. Continue Reading →

January 23, 2017 By
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0 In Advertising/ Marketing/ Social Media

Increase Your Small Business Awareness This Holiday Season Within Your Community

5 Tips to help you increase your small business reach within your local community. | Imperfect Concepts

Hobby Lobby, Target, Dollar Tree and even Starbucks have been getting us ready for the holiday season since mid-October. Let’s be completely honest, this isn’t a made-up commercial holiday that snuck up on you. When I had my online boutique in July, I was preparing my business for the holiday season. It’s a billion dollar season, and you deserve to have a couple of slices of the customer and revenue pie.  Continue Reading →

November 16, 2016 By
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2 In Marketing/ Social Media

101 Instagram Hashtags For The Creative Entrepreneur & Small Business Owner

learn to curate the right hashtags to help your small business gain exposure on Instagram.

Instagram is one the fastest growing platforms for small business owners. We all know the importance of being seen on a platform by our target audience. A very long time ago, I was not for million spammy like hashtags. However, I am all here for utilizing the right hashtags that can maximize your companies exposure. This is one four other things I have done to grow my small business Instagram profile. First, I tried doing loop giveaway, creating a visual timeline and finally making my company bio more appealing.  Continue Reading →

October 19, 2016 By
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4 In Marketing/ Social Media

How To Make Your Business Instagram Account More Appealing

5 Steps on how you can update your business instagram to be more engaging and user friendly. | Imperfect Concepts

Girllllll, I want you to win especially in the social media space. There are a plethora of small businesses doing social media wrong. Let’s break down how you can make your business Instagram account more appealing. A visually appealing timeline is not only inviting but makes your customers engage and want to support your small business.  Continue Reading →

September 7, 2016 By
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1 In Marketing/ Social Media

Complete Breakdown On Automating Your Instagram Utilizing Planoly

After testing and testing, finally found an Instagram automation tool that works for my small business. | Imperfect Concepts

Let me completely honest, for over a year or so I have been wanting to automate my Instagram account. Heck, I wanted to automate all my social media so I could free up some time. A while ago, I shared with my clients a list of platforms they could use for this. Honestly, I was not a fan of several of the platforms. Then Planoly* came to my attention again. Planoly happens to be something I am madly in love with for my businesses. Seriously, I am constantly on there and I am about to give you a complete breakdown on automation your Instagram account utilizing their platform. Continue Reading →

August 17, 2016 By
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0 In Marketing/ Social Media

Learn How To Curate Content For Your Social Media Channels

My clients think I am the Jill of all Trades and I am always on it. In actuality, I am just really a planner and studier. I dig deeper into whatever I am trying to do to find the simplicity for it to work for me. That’s the thing we see what the masses are doing and think we can do it too. Everyone talks about how easy it is to curate content for social media, but never really explains it. Today, I am providing five tips on content curation for social media channels.  Continue Reading →

August 3, 2016 By
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5 In Marketing/ Social Media

Five Secrets Instagram Influencers Are Not Sharing With You

How I grew my engagement on instagram with these secrets the influencers do not want you to know about. | Imperfect Concepts #smallbiz #instagram #socialmedia

Instagram is no longer the new kid on the block that people are weary regarding joining for their business. Its one of the number one questions I receive “how to utilize Instagram to grow my business” and all the other questions that will flow from that one singular question. A couple years back, I was weary of the platform but I should’ve jumped in maybe I would be ahead who knows. Today, I actually want to talk to you about the good, bad and ugly of growing your business on Instagram. Continue Reading →

June 24, 2016 By
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6 In Marketing/ Social Media

Growing Your Business Without Utilizing A Billion Social Media Channels

4 Honest things you need to know about growing your social media presence. | Imperfect Concepts #socialmedia #blogging #twitter #instagram #smallbiz

If you’re planning on launching a business this year or you currently are, I know all the online experts are telling you to join every social media platform. Listen, girl let me share a little secret that no one is truly sharing because its not beautiful. The more social media channels you are the more you will run yourself raggedy. You can grow your business without utilizing a billion social media channels at once.  Continue Reading →

June 20, 2016 By
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