I saved the best for last in this series regarding clients in service based small businesses. How does one deal with the dreaded break up with bad clients. This is such a tough subject matter that most refrain from discussing because you are either aggressive, passive aggressive or passive when it happens.
As a business owner your sanity matters more than your company bottom line, at times. Not all clients are going to be perfect for your company. That means you need to fire them but make it a win-win situation, if possible, like Stephen Covey talks about in “7 Habits of Highly Effective People”.
Winning clients from the past can help propel your future business endeavors. Having a service business can be tough; most do not have a physical product they can sell to help generate income they need to thrive. Or you have wrapped up clients projects and are just in between times. We have discussed How To Win Clients and Playing For Keeps With Clients, thus far. Today let’s discuss getting former clients back on your schedule.
Customer acquisition is a huge part of a small businesses equation when it comes to success. There is not a day I don’t hear “how hard it is to find clients” or “People are not shopping like they use to”. To be honest it really isn’t hard to find clients and trust me people are still shopping. Last week we discussed How To Win Clients and Influence Them, I hope you took the points listed in that article and examined how you can use that to win clients.
Winning clients is essential to kick starting the business of your dreams. No one wants to be in business and not earning a revenue. People always ask how was I profitable from day one with my consulting business. There are a couple of things that factor into ICB Consults making money from day one versus accruing debt.