People underestimate the power of the thank you cards, follow up and much more. In the world of business, so many people are thinking about how they can get more for less, receive instead of giving, or leverage the next person – which is honestly really sad when you sit and think about it.
In my personal experience in business, I have seen how sending customers personal thank you cards grew my business. Now it’s something I insist all my current consultation clients do with their own customers and clients. People love to be appreciated and know that they mean something to you. I have sent thank you cards and gifts to some of the top people of the world. I started doing this sometime last year. Honestly, I would read this great interview and catch myself thinking, they are giving me so much knowledge, so why not tell them thanks? You can easily find people’s mailing address with a Google search. Warren Buffett and Sara Blakely even reached back out and said how much it meant to them, which literally floored me. They were thankful someone wanted to thank them. Here is how you can start using thank you cards in your business:
Reasons Why To Send Thank You Cards
- Show your customers you appreciation them
- Sending congrats to clients (current or former) on launches or successes
- People you admire or whom inspire you
- Thank someone who introduced you to someone else
- Someone that helped you
Making Them Special
- Custom design with your company logo or monogram name
- Handwritten with a great pen
- Nice mailing labels: you can easily print them within a word document
- Be specific on the message. Details matter
In this digital age, receiving snail mail really brings a smile to someone’s face. Make sure you are sincere, honest and state how they’ve impacted your life. Don’t use it as a moment to position yourself, just let it be a heart warming message that brightens someone’s day. Yes, you can include your card. Hey, that’s how Sarah Blakely and Warren were able to follow up with me.
Have you written thank you cards lately to show your appreciation to others? Snail mail is really great and your customers, clients, even strangers will smile about it. Is this something you will consider implementing into your business?