Maybe you’ve seen or read this quote by Red Adair before, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” It reigns true when launching a business. Too many times we try to skimp in certain areas when launching our businesses. This is something you do not want to do. Investing the first time is better than spending double the second time around. No dollars wasted should be your company motto.
This is something you cannot buy or earn a degree in. You honestly need someone who has been where you have been. When consulting with clients, they know I’ve ran an online store front, pop shop, email marketing, holiday campaigns, look books and more. They know my experience is going to guide them in the right direction.
Pricing Is Right
Yes, you can get a website built for $400 or less that is something you love but it goes back to finding someone with experience who can do that. Just because it’s super expensive doesn’t mean it’s the best option, just like when people say something is cheap. I have learned this from experience. I have purchased amazing things off of Fiverr for $5 that are better than $75 graphic design work I have purchased. Determine a budget for all projects. Research how you can achieve this in your budget. If the person you really love is an extra 15-25% come up with the money. Don’t settle.
This is something I take very serious. When your friend or a friend of a cousin is building your website or taking your product photography they will do it on their time not yours. They are not accountable to their actions or work load. They are ridden with excuses and will dodge your emails when its time to deliver. I have seen it numerous times with clients. They “hire” a friend to help them which means the friend is doing it for free. Friend goes ghost and now they are stuck like chuck. Accountability brings you contracts, deadlines, and much more.
Hiring a professional to help you is one of the best investments you can make for your business. You are creating a solid foundation to establish a generational business not just a business that fails within a year.
How can you research to find the right professionals to help build your business? What are you doing today to make sure your service company is the right business for service and product based companies?