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15 In Advertising/ Marketing

Email Marketing: Content, Layout, Scheduling and more

Sharing insight on how redesigning my email marketing content, layout and more boost engagement and sales.

It can definitely feel overwhelming when creating content for your business, especially if, you’re writing blogs, posting on social media, making product descriptions, and sending emails, on top of, weekly or bi-weekly email marketing. However, content is king and his queen is consistency. As of recently, I have gained more and more subscribers to my consulting company’s newsletter. Here is some insight on what I did.

Content Theme

If you are a service business you don’t always have to sell. I noticed my sales spiked the most when I was giving or providing information versus hard selling my audience. In the last two months, I solely focused on designing the content for the newsletters. In the previous newsletters, I focused on pushing products. Having a theme for the newsletters makes them flow better. My audience is clued in to what they are about to read.

Layout of Newsletter

The first change I made in the layout was how readers were greeted and by adding a conversational piece. I made the conversational section feel more like one on one, instead of, it seeming like I was talking to my thousands of subscribers I have. Then I proceeded into the tip or insight that I wanted to share with them. The last couple of newsletters I sent out were focused on sales tips. All tips and insight given could be used to create an immediate action. Also note, that I broke up the text with lines and photos. This is very important. Next, I shared books & blogs I was reading at the time, that I believed my readers could benefit from. Finally, right before the footer, I included links to my latest project. Another great idea I had was, making my hyperlinks a bold color that stood out. When promoting my Passive Income: Make Money In Your Sleep Ebook, I made sure that the hyperlinks were dark green to create an association to money.

Sharing several insider tricks to increase engagement and sales with your newsletter subscribers.

Scheduling

One of my favorite things to do is A/B testing of newsletters. This gives me a better idea of what times and subject lines work best for my audience. I know that you have probably read articles and infographics that say a specific time that is the best time to do everything. Throw that out the window. Find out what works specifically for your audience. I read that Tuesday at noon and Thursday at 5pm were great times to send email marketing campaigns. Nope, this didn’t work with my audience. However, either Monday or Tuesday evenings at 7pm CST have worked wonders. More clicks, engagement, open rate, and follow ups.

Ask Your Audience Questions

In the last couple of newsletters, I have asked my audience about Facebook groups, accountability, beta testing, and more. I don’t just want to send out some sales tips, I want to know what they want. This helps me create products and services that satisfy their needs. It creates another stream of income for my business, but most importantly it solves my audience’s problems. The information I have gathered in the last three months, is helping me launch two more businesses this summer and fall.

Sticking to the overall theme and being consistent has helped my audience connect even more. I love reading the emails that follow once a campaign has been begun. When it comes to business, it doesn’t always have to be about the sale, per se. You can also focus on educating and connecting with your audience. One great tool or resource I just discovered is Really Good Emails. They give you a plethora of examples that can help inspire you.

What email marketing struggles are you having with your audience? What is the one thing you have noticed that has helped your audience grow, engage, or connect with you deeper because of your email campaigns?

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  • This was very helpful and it was refreshing to read about what someone actually did instead of having “data” and “rules” thrown at you as to what to do when it comes to email. And, thanks for sharing the Really Good Emails site. I went to it and immediately went to geek heaven, ha! 😉

    • imperfctconcept

      Yeah, too many times people throw around data that really isn’t focused on your needs. Then we become consumed with it. Find what works for you. Yes, I love that site too.

  • thank you for sharing as I am starting my email campaigns this month through mailchimp. I will include to ask my audience questions stick to a theme and be consistent. Thank you, Ms. Tasha.

    • imperfctconcept

      Yes, asking questions helps you connect with your audience. Good luck w your campaign.

  • Elesha

    Tasha, I always enjoy receiving your newsletter. Always inviting and informative. Keep up the good work!

    • imperfctconcept

      thank you so much, I love creating the newsletters and sharing with y’all.

  • This is so helpful, Tasha! Definitely going to check out Really Good Emails! 🙂

    • imperfctconcept

      Its my pleasure. Really love Really Good Emails. So much inspiration.

  • Tasha, this post was very helpful. I’m consistently trying to figure out how to add more value to my newsletter and the tips you shared are very helpful. I like how you add post that you’ve come across and the books you’re reading in your newsletter. I decided to add post and books I’m reading in my newsletter. Thanks for another great post!

    • imperfctconcept

      I am glad this post can bring insight to you. Make sure you make your newsletter unique to who you are. Share what your readers want. People were constantly seeking that information from me. It was an easy transition. Your audience might want more “quick action” tips to living a free life vs knowing the books you read. Always be mindful of their wants.

      • Good point. I share what I’m reading on social media and I typically receive a lot of engagement. Plus I had a book challenge last year where I shared what I was reading with a specific group of people. You’re right, your newsletter should represent with who you are and provide readers with they want from you.

        • imperfctconcept

          Yes, find exactly what THEY want and it will increase engagement and subscriptions.

  • Dominique

    Hi Tasha!! «Waves hello» LOL
    I’m writing my FIRST email and I’m at a loss for words… Literally but I’m doing the work.
    xo
    Firibal

    • Tasha

      You will get it done and have it done right, I know this. Waves Hi back.

    • imperfctconcept

      You got this.

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