10 In Operation/ Startup Life

How To Grow Your Local Clientele Roster

4 tips on growing a small online business locally. | Imperfect Concepts #smallbusiness #local #advice

Yes, I am a serious kick to help small business owners see the importance of growing their local brand. Too many times I hear how can I achieve such big feats with no accolades to back it up. Everyone wants to scale their business globally but so many people are missing the goldmine of growing their business locally. 

One of my favorite things to do is sit down one on one with local entrepreneurs or host free workshops at my local libraries. Connecting with real people in real life gives me a level of energy that is truly hard to explain. However, this was the hardest thing for me to actually break into. See, I am very introvert and keep to myself. I am very passionate about certain subjects want to sing about them to mountain tops after someone else breaks the ice. Today, I want to share some tips on how you can grow your local client roster.

Town Size Doesn’t Matter

A plethora of my followers tend to say they live in small town and its hard to connect with like minded people. Hey, girl I am in the same boat as you. I live in a small town right outside of Austin that is more focused on MLM style businesses. No matter the size town you live in you can connect with others and branch out to new levels. One of the coolest things ever to happen is others mention how they have stopped in my town or even have family in surrounding areas. Don’t think you are some giant shark in a tiny pod. You are swimming in your own ocean of eco system of people where you reside. You can grow locally by even connecting with chamber of commerce or small business associates.

Speak Up

If you have been reading my blog for awhile, you know my favorite phrase is “no one knows you”. You need to speak up and let people know you exist. If a client has a product based business I tell them to keep their products on them. They need know when they can land a sale by simply striking up a conversation. My client Vernita of Retired & Lovin It has landed customers in the beauty shop by wearing her shirts and carrying her bag. That simple tip of always having product on you has even helped her in the airport headed to action. Take time to talk to people around when you are in line. Talk to the cashier or sales associate when you are shopping. In the doctors office with other patients waiting, please connect with them. When someone sits next to me at a coffee shop, I always speak and ask them how their day is going.

4 tips on growing a small online business locally. | Imperfect Concepts #smallbusiness #local #advice

Old School

In college, I use to hate when guys would pass me fliers about the latest college party happening that weekend. Now as a business owner I tell my clients to make custom first purchase cards. Yes, they are the same thing as a next purchase card that you send customers. However, these cards are designed to track new customers in your town. Go to the busiest malls or shopping centers passing out your cards. Get your squad of friends to help you. Your first purchase card will introduce your business to them and share a discount code for first purchase.

You can even make fliers and post them at local community colleges, Panera, or Starbucks. I am always checking out the community boards to see what people are posting.

Host Your Own Meetups

If you feel that your town is really lacking an entrepreneurial spirit that resonates with your industry, starting your own monthly club is perfect way to land new clients. This has actually been something I have thought about numerous times. To host a monthly coffee shop meet up for all the solopreneurs. Running your own business can be lonely and you want to connect with others. One of my clients actually started hosting monthly coffee meetups for fellow online business owners. She has landed customers in the process.

Create a solid game plan around growing your business locally. What would it look like for you to spend more time connecting with the community you already reside. Redirecting some of your social media content to those in your community.

Images by Hello Fashion + Chronicles of Frivolity

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  • I love how you stress for people to build their brand locally. I really believe that as well. I decided that I’m going to start having more pop up shops for my online jewelry business and also more community events for my blog. I love how the library has rooms that you can use for free to host certain events. I hosted a Talk Series in April at the library that went well. I’m going to start utilizing the library more for other professional events. Thanks for the post!

    • imperfctconcept

      Yes, your audience is right where you live. They can connect you with people from all over the world. You never know who lives in your town and can help you grow as a business owner.

  • This weekend! The outlets will be flooded…ummm a 3-5 minute drive from my house! Excellent read!!!

    • imperfctconcept

      Thank you so much! Glad you could see the benefit of getting out and meeting your customers where they are. Carry a big tote with you. Have some options in your bag. Even having some in your trunk. Get your hustle man on.

  • BessieAkuba

    Never thought about doing a small workshop at a local library! You’ve just given me a great idea. These are helpful, especially with me being new to DC.

    • imperfctconcept

      Yes, hosting the workshops are great ways to meet new people and potential clients. If you, host one make sure you post it on meetup and eventbrite that way more eyes can get on it.

      • BessieAkuba

        Alright, I am going to plan a small local workshop this summer **squeals**. I honestly don’t know why I’ve been avoiding doing them.

  • Vernita Patterson

    I keep my products in my trunk. The other day a lady bought a cap right in the parking lot.

    • imperfctconcept

      Thats exactly how you do it. Meet your customer where they are.

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