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0 In SEO/ Technology

What You Need To Know About SEO For Your Website

Google is my number one source for driving traffic to my site. Its all about mastering these six basic tips. | Imperfect Concepts

In recent months, more and more of my audience is coming from Google. Most service based companies will say their audience is coming from Pinterest. Yes, Pinterest is its search engine, but they aren’t Google. SEO has always been part of my company plans to help establish a global reach. One of the best things is hearing from people in other regions of the world such as Netherlands, Auckland or even Nigeria saying they found your website through Google. Then I become weird and be like “girl what were you searching” or “do you remember the phrases you were using”. Continue Reading →

4 In SEO/ Technology

Simple SEO Strategy For WordPress Websites

Guide to creating an SEO strategy for wordpress sites. | Imperfect Concepts

I’m in a few private Facebook groups for business owners. One of the recurring questions in the groups is about advice, insight, and resources on SEO for WordPress websites. When I first launched my business, I was obsessed with understanding how SEO worked for websites. Then I learned, it wasn’t 90% of the stuff people write about or those people email you about. I’m going to give you a rather simple SEO strategy for WordPress websites that you can implement today.  Continue Reading →

4 In SEO/ Technology

Creating SEO Friendly Photos For Your Website

Creating SEO Friendly Photography For Your Website #imperfectconcepts

Have you ever wondered, how images appeared in search engines? For the longest time I never paid attention to it nor knew how until launching a business. The answer to how is people took the time to make sure that the images they uploaded to their websites are SEO rich in keywords. Making sure you create SEO friendly photos for your website is a great way for future customers or clients to discover you.

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2 In SEO/ Technology

Are You Relevant?

SEO Relevant to your site

With our SEO basics series, we’re picking up where we left off last week. Last time, we talked about popularity–a part of SEO that is based on your social media status. For the second part of SEO, we will focus on your content. Ways to buff up your content are really based on your niche, so if you have any questions, let us know. This is how to improve your relevancy for the creative start up. Let’s get to it.
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3 In SEO/ Technology

SEO Popularity

SEO Popularity

SEO popularity is one of the major factors that help search engines rank your website. The greater your site’s popularity, the higher your site will rank on search engines. It may seem hard to play a vital role in gaining popularity. However, if done properly, popularity can be earned. Some people will say that you should join a directory or pay for social media likes and views, but there is actually an easy way to gain popularity without using any black-hat techniques.
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4 In SEO/ Technology

How Search Engines Work

How Search Engines

Search engines only do two things! Isn’t it nice to know that all this time you’ve been stressing about SEO, that all you had to factor were two seemingly small elements? Search engines crawl and list. This is the very first thing you need to know when building the foundations of your SEO campaign. I will explain what crawl and list mean in this post. I will also talk about how your site can land on a search engine’s radar. Let’s do some SEO!
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4 In SEO/ Technology

SEO for Creative Start-ups

SEO For Creative Start ups

SEO stands for Search Engine Optimization. It is defined as the process of naturally affecting the visibility or ranking of a website or web page on search engines like Google, Yahoo, or Bing. With the new age of SEO, it is beginning to mean a lot more. SEO is used for content development, and ranked according to how informative a website or blog article is. SEO is used in product descriptions, blog articles, product titles, tags, social media and more.

A lot of new business owners do not use SEO correctly or at all. For creative start-ups especially, SEO is extremely important. Perhaps you have experienced these scenarios:
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9 In SEO/ Technology

Get in Gear: Image Alt Tags

How Image Alt Tags work for your small business

What the heck is an image alt tag? Why, it’s a part of SEO of course. As we evolve from a literary to a visual world, we will begin to see a change in the internet in terms of how we handle images. You have probably already noticed the change in Twitter recently. They have begun to show pictures to the link that you submit with your posts. Facebook and Twitter both have kind of taken a few pointers from Instagram’s enormous success with pictures. I personally believe that this is the way our social media presences are moving. I wouldn’t be surprised if Twitter and Facebook started using filters and videos on their feeds. While we begin to reassert our focus, let us remember to treat photos with all of our knowledge of SEO at hand. .
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0 In SEO/ Technology

The Human Element of SEO

How to understand SEO in lamen terms verse tech talk

There is great news for all the writers out there! According to the New York Times article, The Dirty Little Secrets of Search, the only way to do SEO in 2013 is by developing content and refining your social media presence. I know this is what I’m always talking about, but it is somewhat validating that the days of paying linkage companies, hiring black hat SEO specialists, and having to have a lot of money to do SEO is behind us. Now, it’s time for the creatively inspired and the brilliantly trained writers to step up to the plate and start writing content!
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1 In Apps/ SEO/ Technology

Hot SEO Tools for Small Business

Hot SEO tools for Small Business

SEO is constantly changing, and many of the tools used for SEO are revolving. See my article about Google’s Keyword Planner.If you find yourself sinking in a mess of SEO gadgets, go by this motto: Simplify, Simplify, Simplify. You don’t need a million tools to bring your site to the top, you need the right tools. However, it’s hard to figure out what the right tools are, so let’s catch up. It’s been a while since I talked SEO tools with you. Here is a list of 10 new SEO tools for Fall. What do you think? Have you tried any of these for your business? We would love to know! Continue Reading →

0 In SEO/ Technology

What It’s Like to Copywrite

What's It Like To Copywrite via BlogICB

I took two business classes in college because my dad and grandpa thought I should be “well-rounded.” When the professors taught us about copywriting, they made it sound really, really boring. They made it seem like there was no creative freedom, and that copywriters always lived in the cast shadow of their employers. However, this is not true, and it has not been my experience in the field. I know that people can have a different “go” at copywriting, and really hate it. So, let me tell you about my time at ICB and you can figure it out for yourself.

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